To See Sound
A vital part of effectively telling stories through motion graphics is motion literacy. The process of primary motion consists of animating the space around the element, and the element itself through means of scale, orientation, and position on the composition.
Perfecting this technique takes time to adjust the start and end of each frame and how long it lasts on screen. This particular process requires a deep knowledge of techniques used in the early years of Disney’s animation, especially, squash and stretch, anticipation, acceleration, and deceleration. Each process delivers a different need for the project, so knowing multiple is a necessary skill set for an animator or graphic artist.
The process of secondary motion consists of the perceived motion of the viewer that affects how the content is framed, which can be fulfilled through different camera movements. Frame mobility can alter the perception of space by choosing to move the framing of the objects that appear over time.
Including perspectives that are natural to the human body help, viewers enter and stay grounded in the world that you have created. Careful considerations must be made when deciding which moves to incorporate into your project, whether its reverse playback, non-linear movements, freeze-frame, isolation, or the like.
The use of sound is just as important as the visual effects since they can lead the story in a different direction, add sound effects, include dialogue, narration/voiceover, and enhance the timing for exact necessary emotions to be had by the viewer.